HOW CAN PAPAVERDRIEHOEK CONTRIBUTE TO THE PRODUCTIVE CITY?
A mix of new and traditional manufacturing industries is emerging in the area, which is being transformed from an unsightly industrial district into a ‘Living Lab’ model showcase for the circular economy. The municipality is working with developers, private owners, housing associations, businesses, and utility companies work to create a neighbourhood where raw materials and energy are re-used as much as possible in the same area. Experimentation, research and innovation are actively encouraged and implemented. Activities in the area are very diverse: from new creative industries to a dance school and car repair shops.

CITY STRATEGY
The site is located in Amsterdam-Noord, which has a different scale and structure than what most outsiders associate with Amsterdam: it is more open, spacious, industrial and raw. The site offers many opportunities to act as a pivot or hinge point between neighbourhoods in the north and south, and as a gateway to the Buiksloterham. The study area is characterized by spacious commercial buildings that are rapidly turning into living and working areas (ratio 50:50) where the sturdy industrial character remains. The municipality would like to retain many of the existing businesses in the area after the transformation process has been completed.